When the New Balance 990 hit shelves for the first time in 1982 it sported an elegantly understated grey colorway, and a then unheard of three-figure price tag. For avid runners and ahead of the curve tastemakers alike, the 990 was a mark of quality and superior taste.
There have been updates to the design since ’82, and more color options, but the 990’s aspirational status symbol aura has never changed. Simply put, the 990 is the shoe so good, that we’ve never stopped making it.
The 990v6 for kids brings big impact to small feet.